Getting the media’s attention is a key component of PR success, and mastering the art of crafting impactful news alerts can help elevate your PR game. In this article, you’ll learn essential tips and techniques for creating news alerts that captivate audiences and increase audience engagement.
Generally, breaking news alerts focus on a timely topic that needs to be reported immediately. They are disseminated over various platforms, including TV, radio and websites, and provide the “who, what, where, when and why” of a topic to capture audience interest. They also provide real-time updates, which builds trust with audiences, and they can be distributed in the form of push notifications to mobile devices for immediate coverage. Breaking news alerts raise important ethical considerations, such as the importance of prioritizing verified information and avoiding sensationalism.
A media alert is a one-page announcement of an upcoming event or a current event, typically targeted for journalists and intended to convince them that the story is newsworthy. Oftentimes, they are sent to local media outlets, like community newspapers and news websites, but may be included in the daily feed of local reporters through wire services (like the Associated Press).
To write an effective media alert, start with a headline that is eye-catching and clear about what the event is. Include the requisite “who, what, when, where” information and be sure to note any photo opportunities available. It’s also helpful to include contact information for someone from your organization that reporters can reach out to for more information – this helps prevent them from getting frustrated with an email that goes unanswered.